B2B Lead Generation Team Lead

About the role

Software Finder, a B2B SaaS marketplace that helps businesses find and compare software solutions, is looking for an experienced B2B Lead Generation Team Lead. The role drives continuous improvement across the data operations function, focusing on B2B lead generation best practices. It owns the optimization of ICP segmentation, targeting strategies and data quality, and mentors and scales the data extraction team.

Key responsibilities

• Review current data quality and segmentation processes, identify optimization opportunities and implement improvements aligned with industry best practices.
• Refine and evolve ICP (Ideal Customer Profile) frameworks and apply segmentation logic across datasets.
• Ensure targeting aligns with email/SMS messaging and the overall outreach strategy.
• Analyze and improve segment performance, tracking email open rates, reply rates and conversion metrics.
• Mentor and manage 2 data extraction executives, setting best-practice quality standards and driving performance, precision and consistency across Seamless and other data sources.
• Establish and track KPIs around email deliverability, data freshness, segment performance and team productivity.
• Stay current on B2B lead gen targeting best practices, recommend process updates and lead initiatives to improve targeting ROI.

Required profile

• Bachelor's degree in Business, Marketing, Data Analytics or a related field.
• Proven experience in data operations, B2B lead generation or demand generation roles.
• Demonstrated experience analyzing targeting performance metrics (open rates, reply rates, conversions).
• Prior experience leading, mentoring or managing a team.
• Strong analytical and problem-solving skills with a data-driven mindset, and excellent communication and stakeholder management skills.

Required skills

• Strong understanding of ICP development and segmentation strategy.
• Hands-on experience with data sourcing tools such as Seamless.AI and similar platforms.
• Experience with email/SMS marketing platforms or CRM systems is a plus.