Digital Marketing & Campaign Manager

About the role

Zaheen Kamran Designer Jewellery is looking for an experienced, creative and commercially driven Digital Marketing & Campaign Manager to own the brand's digital strategy, social media presence, paid advertising and creative execution. The role is full-time and on-site in Gulberg, Lahore, reporting to the founder or management, with a preference for fashion, jewellery, lifestyle or e-commerce. It is not a conventional social media posting role.

Key responsibilities

• Develop and execute the brand's digital marketing and social media strategy, and manage its Instagram, Facebook and Pinterest presence.
• Plan, run and optimise Meta advertising campaigns, including audience targeting, retargeting and conversion campaigns.
• Conceptualise and lead creative campaigns for bridal, festive, seasonal and promotional launches, including themes, content strategy, ad copy and creative briefs.
• Oversee graphic design, photography, video content and campaign execution, and plan monthly content calendars.
• Monitor ad performance, ROAS, conversions and sales, and coordinate with designers, photographers and content creators.
• Conduct competitor research and provide regular performance reports with recommendations.

Required profile

• 3-5 years of hands-on digital marketing experience, preferably in fashion, jewellery, lifestyle or e-commerce.
• Strong practical expertise in Meta Ads Manager and e-commerce advertising, with the ability to turn ad spend into measurable sales.
• Excellent creative thinking, campaign concepting and content planning skills, and a strong visual understanding of premium fashion and jewellery branding.
• Ability to independently plan, manage and run campaigns, and to brief and direct designers, photographers and content creators.

Required skills

• Meta Ads Manager: campaign setup, optimisation, targeting, retargeting and conversion tracking.
• Performance analytics: ROAS, CPA, CTR, conversion rate, attribution and reporting.
• Social media strategy, platform-specific planning and content calendars.
• E-commerce marketing: product-led campaigns, promotions and customer journeys.

Candidates apply by submitting an updated CV, a portfolio of campaigns and creative work, details of Meta ads they personally managed, and available performance results such as ROAS, conversions or CPA, with confidential client information redacted.