Digital Marketing Specialist (SEO, GEO, Social Media)

About the role

A full-time onsite Digital Marketing Specialist is sought to plan and run multi-channel marketing strategies, create engaging content and drive organic growth and user acquisition, especially for the UAE market. The position is based at Eden Center, Jail Road, Lahore.

Key responsibilities

• Develop and execute digital marketing strategies covering SEO, GEO and organic social media
• Plan and manage campaigns across LinkedIn, Instagram, TikTok, Meta, Google and email
• Create high-quality content aligned with brand goals
• Optimize content for search engines and AI-driven platforms to maximize organic reach
• Manage Meta Business Suite, TikTok Business and CRM tools
• Track, analyze and report performance metrics to improve ROI
• Drive traffic and user acquisition through awareness campaigns and landing page optimization

Required profile

• 4+ years of experience in social media and digital marketing
• 3+ years of hands-on experience in SEO and Generative Engine Optimization (GEO)
• Strong understanding of multi-channel marketing strategies
• Excellent communication skills; English proficiency preferred
• Experience in B2B marketing or marketplace platforms is highly preferred

Required skills

• SEO and GEO
• Meta Ads Manager, Google Ads, TikTok Business and CRM systems
• Analytical and reporting skills

Candidates are asked to prepare their own growth strategies and platform-specific plans, as shortlisted candidates will be tested on them during the interview. Only candidates meeting the experience requirements will be considered.