Marketing Executive – Social Media

About the role

Devsinc is looking for a creative, proactive and detail-oriented Marketing Executive in Lahore with 1.5 to 3 years of experience. The role covers managing social media platforms, creating engaging content and handling customer interactions, with a focus on increasing brand visibility and audience engagement.

Key responsibilities

• Manage and maintain the company's social media presence across Facebook, Instagram, LinkedIn, TikTok and X (Twitter).
• Create, schedule and publish posts, stories and other digital content.
• Respond promptly and professionally to customer queries, comments and direct messages.
• Develop content ideas, captions and campaigns to improve engagement.
• Research trending topics, viral content, hashtags and emerging trends.
• Monitor performance, audience engagement and competitor activity.
• Collaborate with the team to plan and run marketing campaigns and promotions.

Required profile

• Minimum Bachelor's degree in Marketing, Business Administration, Mass Communication, Media Studies or a related field.
• 1.5 to 3 years of experience in social media management or digital marketing.
• Hands-on experience managing multiple social media platforms.
• Strong content creation, copywriting and communication skills.
• Quick response time and excellent customer engagement skills.
• Basic knowledge of social media analytics and performance tracking.

Preferred skills

• Experience with Canva or other content creation tools.
• Basic knowledge of video editing and short-form content (Reels, TikTok, Shorts).
• Familiarity with social media scheduling and management tools.