Meta Ad Scriptwriter

About the role

We are seeking a Meta Ad Scriptwriter to create compelling ad copies and concepts that drive conversions on Facebook, Instagram and other digital platforms. The ideal candidate will understand brand voices, consumer psychology and be able to produce persuasive content that resonates with target audiences.

Key responsibilities

• Write engaging, high‑converting ad copies for Facebook and Instagram campaigns.
• Collaborate with designers to conceptualize visuals and creatives aligned with campaign strategies.
• Research target audiences and craft messaging that resonates with them.
• Develop ad copy variations for A/B testing to optimise performance.
• Stay updated on trends in digital advertising, consumer behaviour and competitor campaigns.

Required profile

• 2+ years of experience in copywriting, preferably within a digital marketing agency.
• Strong portfolio showcasing ad copy and campaign concepts.
• Ability to understand and adapt to different brand tones and industries.
• Knowledge of digital marketing funnels and persuasive writing techniques.
• Excellent communication, creativity and attention to detail.