Partnerships Specialist - Creator & AI Influencer

About the role

This role combines creator partnerships with the management of AI influencer accounts. You will source creators in AI, tech, content creation, small business and lifestyle niches, run outreach and negotiate rates, while also running the day-to-day social media of AI influencer accounts and helping build a scalable farm of AI personas.

Key responsibilities

• Source creators in AI, tech, content creation, small business and lifestyle niches across target markets
• Run outreach, negotiate rates and usage rights, and manage contracts and payments
• Write creator briefs with hooks, key features and calls to action
• Manage a pipeline of paid, gifted and affiliate partnerships, track results with unique links, promo codes and attribution data, and report on cost per install and ROI
• Pass top-performing creator content to the media buying team for Spark Ads and whitelisted ads
• Build long-term relationships and an ambassador programme with top creators, and keep a clean CRM of every creator, deal and result
• Manage the day-to-day social media of AI influencer accounts on Instagram, TikTok, YouTube and X: calendars, posting, captions, comments and DMs
• Create content with AI image, video and voice tools, and grow followers and engagement to turn reach into app installs
• Help design and build a scalable farm of AI influencer accounts, document repeatable workflows, prompts and templates, test which personas and formats grow fastest, and keep accounts within platform rules including AI content labelling and disclosure

Required profile

• 1+ years in influencer or creator marketing, ideally for an app, tech or D2C brand
• Deep understanding of TikTok, Instagram Reels and YouTube Shorts culture and formats
• Experience growing and managing social media accounts from zero
• Confident negotiator and excellent written English for outreach
• Organised with numbers, able to tell which creators and accounts drove results
• Comfortable managing dozens of conversations and accounts at once

Required skills

• Hands-on experience with AI image, video and voice tools such as Midjourney, Runway, Kling, HeyGen or ElevenLabs, or a strong drive to learn them fast
• Creator outreach, negotiation and contract management
• Social media management and basic analytics tracking