Public Relations Executive

About the role

AsraDerm is looking for a creative, proactive and well-connected PR Executive to join its growing team. The role suits someone who understands the beauty and skincare industry and can build brand visibility through PR campaigns, influencer collaborations and strategic brand communication. The position is based onsite in Lahore.

Key responsibilities

• Plan and execute PR campaigns for brand awareness and product promotions.
• Coordinate product launches, new campaign rollouts and brand activations.
• Manage influencer, celebrity and media collaborations, and build relationships with influencers, media representatives and industry professionals.
• Coordinate PR activities for seasonal campaigns, events and brand initiatives.
• Develop creative PR strategies to strengthen the brand's positioning.
• Track campaign performance, media coverage and PR outcomes, and identify new opportunities to increase brand visibility and engagement.

Required profile

• 1-2 years of relevant experience in public relations.
• Previous experience with a skincare, beauty, cosmetics or lifestyle brand is highly preferred.
• Strong communication, coordination and relationship-building skills.
• Creative mindset with good execution and organisational abilities.
• Ability to manage several campaigns and deadlines at once.

Required skills

• Good understanding of influencer marketing and PR campaigns.
• Excellent execution and organisational abilities.

What we offer

• Market-competitive salary.
• The chance to work with a growing skincare brand.
• Exposure to product launches, influencer campaigns and brand-building initiatives.
• A creative and collaborative working environment.