Remote SEO Specialist for E‑commerce Growth

About the role

Trademark Hardware, a US‑based direct‑to‑consumer door hardware brand, is looking for a hands‑on SEO Specialist to own the organic search strategy and recover lost Google Shopping visibility. This remote, full‑time position works closely with the CEO and the in‑house web team to diagnose traffic drops and drive sustainable growth.

Key responsibilities

• Diagnose and fix Google Merchant Center issues causing a 50% drop in Shopping clicks.
• Correct product‑feed brand attribution and ensure accurate data in the X‑Cart platform.
• Audit and optimise top‑performing landing pages to improve CTR, titles, meta descriptions, schema and internal linking.
• Target high‑volume category keywords (e.g., “door threshold”, “door seal”) to achieve top‑5 rankings.
• Produce weekly SEO performance reports covering rankings, traffic and conversions.
• Continuously optimise on‑page elements across category and product pages.
• Develop content strategies for buyer‑intent and informational queries.
• Execute link‑building campaigns with industry publications and hardware blogs.
• Enhance technical SEO aspects such as Core Web Vitals, site speed, mobile UX and schema markup.
• Monitor Google Search Console and GA4, proactively addressing any issues.

Required profile

• 5+ years of SEO experience for e‑commerce brands.
• Proven track record of recovering Google Shopping visibility.
• Hands‑on experience with Google Merchant Center, Google Shopping, Search Console and GA4.
• Strong written English for a US audience.
• Self‑directed, organised and proactive problem‑solver.

Required skills

• Google Merchant Center
• Google Shopping
• Google Search Console
• Google Analytics 4
• Schema markup
• Site speed optimisation
• Mobile UX
• Internal linking
• X‑Cart platform
• Shopify (familiarity)