Senior Salesforce Marketing Cloud Specialist

About the role

A highly skilled Senior Salesforce Marketing Cloud Specialist with 6+ years of experience is sought to lead multiple Salesforce projects and development teams independently. The ideal candidate combines strong technical expertise with excellent client communication skills and the ability to manage end-to-end project delivery.

Key responsibilities

• Lead multiple Salesforce Marketing Cloud projects from requirements gathering through implementation and delivery.
• Independently manage and guide development teams to ensure timely and successful project execution.
• Design, develop and implement marketing automation solutions using Salesforce Marketing Cloud.
• Collaborate with clients and stakeholders to understand business requirements and provide technical recommendations.
• Work with Journey Builder, Automation Studio, Email Studio, Contact Builder, AMPscript and SQL.
• Oversee integrations, data management, campaign automation and solution optimisation.
• Review technical deliverables, ensure coding standards and resolve complex technical issues.
• Mentor team members and promote technical excellence and continuous improvement.

Required profile

• 6+ years of hands-on experience in Salesforce Marketing Cloud.
• Proven ability to lead multiple projects and development teams independently.
• Excellent client communication, presentation and stakeholder management skills.
• Strong leadership, analytical and problem-solving abilities.
• Ability to manage multiple priorities and deliver projects within agreed timelines.
• Preferred: Salesforce Marketing Cloud certifications, experience with enterprise-level clients and complex implementations, and familiarity with Agile project management and deployment practices.

Required skills

• Salesforce Marketing Cloud development and marketing automation
• AMPscript, SQL, HTML, CSS and JavaScript
• APIs, integrations, data extensions and customer journey management