SEO Content Writer

About the role

You will own the entire content creation process for PakWheels, from keyword research and competitor analysis to writing web copy and blog articles that rank and serve car buyers. The role focuses on delivering AI‑friendly content that appears in Google Overviews and featured snippets.

Key responsibilities

• Research competitor content, identify gaps, and build SEO‑driven topics.
• Map keywords across informational, commercial, and transactional intent stages.
• Write web copy, landing pages, and blog posts using a problem‑to‑solution structure.
• Deliver publish‑ready drafts with meta tags, proper heading hierarchy, and internal linking.
• Audit underperforming content, diagnose issues, and rewrite for better performance.
• Track performance in Google Search Console and Ahrefs, and act on data insights.
• Coordinate with SEO, editorial, design, and social teams for aligned distribution.

Required profile

• 4‑5 years of experience in SEO content, journalism, or automotive writing.
• Ability to think like a car buyer and uncover the real question behind each topic.
• Strong understanding of search intent and how Google selects content for AI Overviews.
• Independent, deadline‑driven, and quality‑focused.

Required skills

• Proficiency with Ahrefs.
• Proficiency with SEMrush.
• Proficiency with Google Search Console (GSC).
• Effective use of AI tools to accelerate content creation.