Social Media Marketing Specialist

About the role

Aliflowers & Decor is looking for an experienced Social Media Marketing Specialist in Islamabad to manage and strengthen its online presence. The specialist creates engaging content, runs social media accounts and uses analytics to optimise campaigns, handling community management and customer inquiries on WhatsApp.

Key responsibilities

• Manage social media accounts on Facebook, Instagram and WhatsApp Business to grow the community
• Plan, create, shoot and edit professional video content and reels aligned with brand messaging
• Design posts with Canva and Adobe Creative Cloud
• Maintain content calendars and publishing workflows with Buffer, Hootsuite and similar tools
• Analyse social media analytics and prepare detailed performance reports
• Respond promptly to customer inquiries and feedback via WhatsApp and social platforms
• Coordinate short-form video production with CapCut or Adobe Premiere Pro
• Keep visual and editorial content consistent with the brand across all channels
• Work independently to meet deadlines and support marketing objectives

Required profile

• Minimum of five years of hands-on experience in social media marketing
• Strong content creation, video production and graphic design skills
• Able to work independently, coordinate editorial calendars and use analytics to optimise campaigns

Required skills

• Social media management (Facebook, Instagram, WhatsApp Business)
• Video editing (CapCut, Adobe Premiere Pro)
• Graphic design (Canva, Adobe Creative Cloud)
• Scheduling tools (Buffer, Hootsuite)