Account Executive - B2B Software Sales

About the role

Softpers (Pvt.) Ltd., a Lahore-based software development agency serving international clients in FinTech, HealthTech, EdTech and Real Estate, is hiring an Account Executive. The role owns the full sales cycle, from first follow-up to signed deal, running discovery calls, building tailored demos and keeping the outbound email engine and lead pipeline moving. It suits someone who can talk credibly with founders, CTOs and operations leaders and is comfortable with technical details.

Key responsibilities

• Run discovery calls to uncover workflows, pain points, budget and decision process, then write scopes and proposals, handle objections and negotiate to close.
• Own follow-ups for every inbound and outbound lead, re-engage stalled leads and past clients, and keep the CRM accurate with stages, notes, next actions and forecast.
• Track open, reply and meeting-booked rates on email campaigns, iterate on what works, and work with the team on lead lists, segmentation and deliverability.

Required profile

• 2+ years in B2B sales as an AE, SDR-to-AE or similar, with a track record of closing deals.
• Background in technical services: selling for a software agency, IT services firm, dev shop or consultancy, understanding project-based and retainer engagements.
• Daily use of LLMs (Claude, ChatGPT), AI agents and automation tools.
• Ability to build a working demo or prototype without waiting on engineering.
• Excellent written and spoken English, confident on calls with US and UK decision-makers.
• Experience running cold email campaigns, with knowledge of sequencing, personalisation and deliverability.
• Nice to have: experience with cold email tools (Instantly, Smartlead, Apollo) and LinkedIn outreach, and prior experience selling to US and UK clients.

What we offer

• Full-time position with significant overlap with US and UK business hours.
• Direct reporting to the CEO.
• Opportunity to work with AI and software solutions and international clients.