B2B Sales Executive - Digital Marketing

About the role

Wide Ripples Digital is a digital marketing agency offering SEO, website design and development, social media marketing, paid advertising, lead generation, branding, email marketing and marketing automation. It is looking for a motivated, confident and results-driven B2B Sales Executive to join its backend sales team in Lahore. The role involves independently finding and converting international business clients, especially in the USA and Canada.

Key responsibilities

• Independently identify, research and qualify B2B clients in the USA and Canada through cold calling, LinkedIn prospecting, email outreach and other lead-generation channels.
• Make outbound cold calls to business owners and decision-makers to present the company's services.
• Generate new leads independently, without relying on pre-qualified leads.
• Promote digital marketing services such as SEO, local SEO, social media marketing, Google Ads, Meta Ads, website design and development, and lead generation.
• Identify client needs and recommend suitable solutions, and hold sales calls, virtual meetings, presentations and demos.
• Build and maintain a pipeline of prospects, follow up consistently and convert leads.
• Develop long-term client relationships and create opportunities for repeat business, upselling and cross-selling.
• Prepare sales proposals, quotations and customised service packages with internal teams.
• Collaborate with marketing, technical and operations teams on service offerings and client queries.
• Maintain prospect and lead records, follow-ups and pipeline progress in GoHighLevel (GHL) CRM.
• Stay updated on digital marketing trends and competitor offerings, and meet monthly sales targets.

Required profile

• 1-3 years of experience in B2B sales, business development, cold calling or client acquisition, preferably in digital marketing, advertising, IT or professional services.
• Excellent English communication, presentation, negotiation and interpersonal skills.
• Strong cold-calling, prospecting, lead-generation, follow-up and deal-closing abilities; confidence talking to international business owners.
• Basic understanding of digital marketing services and ability to explain their value to clients.
• Experience with international clients in the USA and Canada is an advantage.
• Self-motivated, target-oriented and able to work independently; willing to work the night shift from 6:00 PM to 3:00 AM (PKT).

Required skills

• GoHighLevel (GHL) CRM and sales pipeline management (preferred)
• LinkedIn prospecting and email outreach (preferred)
• Ability to research prospects and run the full sales process alone

What we offer

• Competitive salary with performance-based commissions.
• Work with international clients, mainly in the USA and Canada.
• Professional development, ongoing training and support.
• Hands-on experience with international B2B sales and CRM-based pipeline management.