Brand Manager
Sowears · Karachi
Job description
About the role
The Brand Manager will lead Sowears' transformation by building a distinctive, culturally relevant and scalable brand across every consumer touchpoint. This strategic and executional leadership role involves moving from consumer insight and brand strategy through campaign ideation, execution, measurement and optimisation.
Key responsibilities
- Own and continuously evolve Sowears' brand strategy, positioning, personality, values and visual language across all channels.
- Develop and maintain brand guidelines, annual brand and marketing plans, and allocate marketing budgets.
- Lead end‑to‑end campaign development, creative execution, channel deployment and post‑campaign evaluation.
- Establish reporting frameworks, track brand, campaign and channel KPIs, and provide data‑driven insights to leadership.
- Build, lead and develop a high‑performing marketing organisation, defining roles, objectives and KPIs.
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Published 1 month ago
Expires 3 weeks from now
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Sowears
Karachi