Campaign Executive - B2B Email Marketing

About the role

Software Finder, a B2B SaaS marketplace that helps businesses find and compare software, is hiring a Campaign Executive to run its B2B email marketing and lead generation campaigns. You will own the day-to-day running of campaigns, from setup and prospect data management to scheduling, inbox monitoring, lead identification and performance reporting.

Key responsibilities

• Set up, launch and manage B2B email campaigns end to end, from list upload to final send
• Build and schedule email sequences and follow-ups according to the campaign calendar
• Use Salesforce to manage prospect records, campaign members, activity logging and lead status
• QA every campaign before launch (personalization fields, links, templates, sender settings, sending limits)
• Monitor campaign inboxes daily, categorize replies and act on them promptly
• Source, clean, enrich and maintain prospect data, deduplicate records, validate emails and standardize fields
• Segment audiences by vertical, industry, company size, job title, geography and buying intent
• Contribute to campaign planning, tailor messaging and targeting per vertical and buyer persona
• Run A/B tests on subject lines, copy, calls to action and send times
• Ensure compliance with CAN-SPAM, GDPR and CASL, and maintain DNC and suppression lists
• Monitor deliverability (bounce rates, spam complaints, inbox placement, sender reputation) and flag authentication issues (SPF, DKIM, DMARC)
• Qualify interested prospects and hand them to sales with full context in Salesforce
• Support lead magnets (guides, comparisons, reports) and track campaign metrics
• Produce weekly and monthly performance reports

Required profile

• 1-3 years of experience in B2B email marketing, outbound campaigns or lead generation
• Bachelor's degree in Marketing, Business or a related field
• Clear, professional written English
• Attention to detail and ability to manage several campaigns at once

Required skills

• Hands-on Salesforce experience for campaign, contact and lead management
• Email outreach or automation tools such as Outreach, Apollo, Instantly, Lemlist or HubSpot
• Strong Excel or Google Sheets skills for cleaning and segmenting large lists
• Knowledge of email compliance, DNC handling and deliverability fundamentals
• Familiarity with lead generation funnels and lead magnets; data enrichment tools (ZoomInfo, Lusha, NeverBounce, ZeroBounce) are a plus