Creative & Digital Marketing Specialist

About the role

The Creative & Digital Marketing Specialist will design, execute, and optimise integrated digital marketing programmes that boost the Centre’s brand visibility, support student enrolment targets, and generate qualified leads. This role works across paid, owned, and earned media channels, ensuring consistent messaging and a cohesive brand narrative.

Key responsibilities

• Develop and implement an omni‑channel digital marketing strategy aligned with enrolment, brand, and revenue objectives.
• Plan, launch, and manage multi‑channel campaigns, translating business goals into channel‑specific tactics, timelines, and budgets.
• Oversee social media content calendars, community engagement, and paid social optimisation.
• Supervise the production of copy, design, and video assets, coordinating internal teams and external freelancers.
• Maintain brand consistency across all communications and ensure adherence to brand guidelines.
• Implement on‑page SEO and content optimisation to improve website visibility and user engagement.
• Lead email marketing, newsletters, and other CRM‑driven digital communications.
• Track marketing‑qualified leads, set up attribution dashboards, and report on campaign performance and conversion metrics.
• Collaborate with Sales and Business Development to align campaign timing, messaging, and lead quality with pipeline needs.
• Manage marketing budgets, vendor relationships, and represent the Centre at industry events and alumni engagements.

Required profile

Required skills