Digital Marketing Specialist / SEO Professional

About the role

An international technology company focused on software, AI and IoT solutions for corporations is looking for a passionate individual to strengthen its digital presence and deliver measurable results through strong SEO and digital marketing skills.

Key responsibilities

• SEO and search marketing: keyword and search-intent research, on-page and off-page optimization, technical SEO monitoring (site speed, mobile-friendliness, indexation, XML sitemaps, core web vitals) with web developers, and tracking search engine algorithm changes
• Digital campaigns: plan and run campaigns across SEO, SEM/PPC (Google Ads, Meta, LinkedIn), email marketing and social media; work with writers, designers and developers on SEO-friendly content
• A/B testing and optimization of landing pages, ad copy and subject lines to improve CTR and conversion rates
• Analytics and reporting: track site activity, traffic and campaign ROI with tools such as Google Analytics, analyze user behavior metrics, and prepare regular dashboards and summaries for leadership

Required profile

• Degree in Marketing, Communications, Business or a related field, or equivalent hands-on experience
• 2-5+ years of hands-on digital marketing experience with a proven track record in SEO
• Strong English writing and presentation skills, with advanced technical and product knowledge of the business

Required skills

• SEO and analytics platforms such as Google Analytics, Google Search Console, Ahrefs, SEMrush or Moz
• Familiarity with Google Ads, Meta Ads Manager and email marketing software
• Basic HTML, CSS and CMS (e.g. WordPress)
• Analytical mindset, attention to detail and clear cross-functional communication