Email Marketing Specialist

About the role

Scale My BNB (SMB Private Limited) is a short-term rental property management company that helps owners and investors manage 10+ properties across Airbnb, VRBO, Booking.com and direct booking channels. It is hiring a full-time, on-site Email Marketing Specialist in Lahore to plan, run and optimise email campaigns that support lead generation, guest engagement and client communication.

Key responsibilities

• Build and segment email lists, create and schedule email sequences, and set up marketing automation workflows.
• Track campaign performance with marketing analytics tools and prepare regular performance reports with actionable insights.
• Collaborate with marketing and operations teams to align email content with business goals, keep brand consistency and support promotional initiatives for short-term rental portfolios.
• Test subject lines and content, monitor deliverability and open rates, and optimise campaigns based on data-driven insights.

Required profile

• Bachelor's degree in Marketing, Business, Communications or a related field, or equivalent practical experience.
• Experience in hospitality, real estate or short-term rentals, and familiarity with CRM tools and digital marketing channels, is highly beneficial.
• Attention to detail, strong organisational skills and the ability to work collaboratively in an on-site team.

Required skills

• Email marketing software and marketing automation.
• Marketing analytics to track, interpret and report on email performance, conversion rates and engagement metrics.
• Communication and lead generation, audience segmentation and A/B testing.