General Manager – Sales & Marketing

About the role

Fast Oil Pvt Limited is hiring a General Manager for Sales & Marketing in Karachi on a full-time basis. The role covers strategy, dealer network growth, brand and non-fuel retail, and leading a commercial team.

Key responsibilities

• Develop and execute annual and long-term sales, marketing and P&L strategies to grow POL market share, and set volumetric and financial targets for Motor Gasoline (MS), High-Speed Diesel (HSD) and Lubricants.
• Formulate competitive pricing strategies, trade schemes and dealer incentives.
• Lead expansion of the retail outlet network, oversee site feasibility and commercial viability studies, and handle dealer negotiations while ensuring sites meet HSEQ standards.
• Direct corporate branding, loyalty programmes and digital and offline marketing campaigns, and develop Non-Fuel Retail (NFR) initiatives.
• Build, mentor and evaluate a high-performing commercial team, monitor sales pipelines, gross profit margins, inventory turnover and debtor aging, and report regularly to the CEO and Board.

Required profile

• Master's degree in Business Administration (MBA in Marketing or Sales) or a relevant engineering/commercial degree from a recognised HEC university.
• 12 to 15 years of progressive commercial and sales experience, including at least 5 to 8 years in a senior management role in an Oil Marketing Company (OMC).

Required skills

• In-depth knowledge of OGRA rules, petroleum pricing mechanisms and storage/depot operations.