Marketing Specialist

About the role

The Marketing Specialist will drive strategic marketing initiatives that boost the university’s brand visibility, engage prospective students, and nurture relationships with schools and counsellors across Pakistan. This role leads the nationwide school outreach programme and supports the execution of targeted marketing campaigns.

Key responsibilities

• Lead the nationwide school outreach programme, planning and executing school visits to strengthen relationships and expand the network.
• Serve as the primary point of contact for the Suleman Dawood School of Business and the Mushtaq Ahmad Gurmani School of Humanities and Social Sciences, developing tailored marketing strategies.
• Collaborate with the digital marketing team to execute campaigns, create social‑media content, and produce photography and video testimonials.
• Manage the marketing budget and SAP purchase requisitions, ensuring compliance and transparent reporting.
• Organise information sessions, campus tours and Q&A events for prospective students.

Required profile

• Knowledge of marketing and branding principles, preferably in higher education.
• Strong written and verbal communication, stakeholder management and project management abilities.
• Ability to manage multiple projects and competing priorities.
• Familiarity with SAP and budget management is an advantage.

What we offer

• Dynamic learning ecosystem with interaction with leading academic minds and professional development opportunities.
• Competitive benefits including Provident Fund, Group Life Insurance, pension scheme, outpatient and inpatient health coverage for employees and families.
• World‑class campus facilities such as sports complex, swimming pool, gyms, dining centres, library, medical centre and daycare.
• Corporate and educational discounts, tuition fee waivers for employees’ children, scholarships and executive development programs.