Off Page SEO Specialist

About the role

The Off Page SEO Specialist will drive the company’s visibility in search engines by acquiring high‑quality backlinks and managing outreach campaigns. Working independently, you will develop strategies that align with the latest SEO trends and Google algorithm updates, focusing on international markets and niche sectors such as fintech.

Key responsibilities

• Plan, design and execute off‑page SEO strategies centred on link building and outreach.
• Identify and secure high‑quality backlinks through guest posts, direct outreach and community engagement.
• Conduct competitor backlink and link‑profile analyses to uncover new opportunities.
• Monitor brand mentions and turn them into link‑building prospects.
• Maintain detailed documentation of acquired links and outreach activities.
• Stay up‑to‑date with Google algorithm changes, search‑engine guidelines and emerging SEO trends.
• Manage outreach campaigns independently, ensuring timely follow‑up.
• Utilise outreach tools to maximise efficiency and acquisition rates.
• Adapt link‑building tactics for international websites and different market segments.
• Leverage platforms such as Reddit and Quora to build authority and drive organic traffic.
• Collaborate with content and marketing teams to align off‑page initiatives with broader strategies.
• Evaluate backlink quality and mitigate potential risks.

Required profile

• Detail‑oriented and self‑motivated professional who can manage multiple projects simultaneously.
• Strong communication and organisational skills for effective collaboration.
• Continuous learner who follows SEO best practices and algorithm updates.
• Ability to work independently without direct supervision.

Required skills

• Outreach tools
• Backlink analysis
• Reddit
• Quora