Performance Marketer - Media Buyer (B2B Lead Generation)

About the role

GrowEdgeX is looking for an experienced Performance Marketer / Media Buyer with a strong track record in paid advertising, especially for B2B service-based businesses. The ideal candidate understands media buying strategies, campaign structures, audience targeting, bidding strategies, creative testing and performance optimization, and can independently manage several advertising accounts and scale campaigns while keeping cost efficiency and lead quality.

Key responsibilities

• Plan, launch, manage and optimize paid campaigns on Meta Ads (Facebook and Instagram) and Google Ads.
• Develop media buying strategies aligned with client objectives, target audiences and lead generation goals.
• Manage advertising budgets, allocate spend across campaigns and adjust investments based on performance.
• Build and optimize campaign structures, audience segments, bidding strategies and targeting parameters.
• Test ad creatives, copy, audiences, placements, offers and campaign configurations continuously.
• Monitor performance metrics such as CPM, CTR, CPC, CPL, CPA, conversion rates and lead quality, and scale winning campaigns while controlling acquisition costs.
• Analyze campaign data and prepare performance reports with actionable insights.
• Collaborate with creative, content and marketing teams on ad creatives and landing page requirements.
• Ensure tracking, conversion measurement and attribution with tools such as Meta Pixel, Google Tag Manager and Google Analytics 4.
• Stay up to date with platform updates, auction dynamics and algorithm changes.
• Manage multiple client accounts simultaneously while meeting reporting standards and delivery timelines.

Required profile

• 3+ years of hands-on experience in media buying and paid advertising.
• Proven experience managing multiple advertising accounts and substantial budgets.
• Experience with B2B lead generation and service-based businesses is preferred; experience with US-based clients is highly preferred.
• A strong portfolio showing campaign performance, budget management and measurable results is preferred.

Required skills

• Meta Ads and Google Ads
• Performance tracking, conversion measurement and attribution
• Creative testing, landing page performance and lead acquisition funnels
• Data interpretation and data-driven optimization