Performance Marketing Specialist - Google Ads (UK/US)

About the role

A data-driven, performance-focused Google Ads Specialist is sought, with strong hands-on experience managing and optimising campaigns across Google Search, Performance Max, Display, Shopping and YouTube Ads. The role covers UK and US markets and requires in-person work.

Key responsibilities

• Plan, create, manage and optimise Google Ads campaigns across Search, Performance Max, Shopping, Display and YouTube
• Research keywords, analyse search terms, run competitor research and manage negative keywords
• Build campaign and ad-group structures and write and test Responsive Search Ads and ad copy
• Manage bidding strategies (tCPA, tROAS, Maximize Conversions, Maximize Conversion Value, Maximize Clicks) and optimise by ROAS, CPA, CPL, CTR, CPC, conversion rate, impression share and revenue
• Monitor budgets, scale campaigns profitably and run A/B tests on ads, landing pages, audiences and bidding
• Work with SEO, content, web development and creative teams, and prepare regular performance reports
• Set up and troubleshoot conversion tracking, understand GA4 linked to Google Ads, and handle attribution and data quality issues
• E-commerce: manage Shopping and Performance Max, use Merchant Center and product feeds, and track ROAS, AOV, CAC and revenue

Required profile

• 2-4 years of hands-on Google Ads experience, with proven UK and US campaign management
• Proven experience with Search and Performance Max campaigns
• Working knowledge of Shopping, Display and YouTube Ads
• Strong analytical, problem-solving and reporting skills, able to own campaign performance

Required skills

• Google Ads, keyword research, bidding and budget management
• GA4, Google Tag Manager and conversion tracking
• Google Ads Editor (preferred), Google Merchant Center (preferred)