Search Discoverability Specialist (SEO)

About the role

A US-based digital marketing agency is looking for a technically strong, strategically minded Search Discoverability Specialist with a passion for SEO, emerging search technologies and organic visibility. The role takes ownership of technical SEO audits, website optimization strategies and organic search performance across multiple client accounts, with a focus on technical SEO, search discoverability and AI-powered search. The position is based in Pakistan with US and Canada time zone coverage.

Key responsibilities

• Conduct technical SEO audits and analyze issues such as redirects, canonical tags, XML sitemaps, robots.txt, crawl depth, orphan pages, internal linking and information architecture.
• Monitor and optimize Core Web Vitals, mobile usability and website performance.
• Review, implement and QA structured data and schema markup, and evaluate website accessibility for AI crawlers (GPTBot, ClaudeBot, PerplexityBot, Google-Extended).
• Apply AEO and GEO principles to improve visibility in AI-powered search, and stay updated on Google AI Overviews and LLM visibility.
• Use tools such as Screaming Frog, Google Search Console, GA4, Ahrefs, Semrush, Looker Studio and BrightLocal to identify opportunities and track performance.
• Develop prioritized technical SEO action plans, validate fixes, and report progress to developers and internal teams.
• Support local SEO (Google Business Profile), perform backlink analysis and improve E-E-A-T signals.
• Manage multiple client accounts and deliverables, and keep up with search engine algorithm updates.

Required profile

• Minimum 4 years of hands-on SEO experience; agency background is mandatory.
• Ability to work independently, take ownership and meet deadlines.
• Excellent written and spoken English.
• Bonus: experience improving organic visibility in AI-powered search and measuring visibility in LLM-generated results.

Required skills

• Crawlability, indexation, redirects, canonicalization, XML sitemaps, robots.txt, Core Web Vitals and mobile usability.
• Screaming Frog, Google Search Console, GA4, Ahrefs, Semrush, Looker Studio, BrightLocal or similar.
• Schema markup, structured data QA, AEO, GEO, AI search optimization and local SEO.

What we offer

• Base salary of PKR 250,000 to 280,000 per month.
• 15 paid annual leaves.
• Health insurance and mental health care coverage.
• Professional development fund.