Senior Google Ads Expert (7+ Years)

About the role

An experienced Google Ads Expert with 7+ years of experience is sought to take ownership of paid advertising campaigns for offshore and US-based clients. The role is full-time and on-site in Johar Town, Lahore.

Key responsibilities

• Manage Search, Display, Shopping, Performance Max and YouTube campaigns
• Handle keyword research, audience targeting, bidding strategies, budget allocation and campaign optimisation
• Set up and maintain conversion tracking, Google Tag Manager, GA4 and conversion actions
• Build performance reports, analyse campaign data, monitor KPIs and turn insights into recommendations
• Improve conversion rates, reduce CPA, improve lead quality and maximise ROAS
• Troubleshoot tracking discrepancies and validate conversion data

Required profile

• 7+ years of experience
• Client exposure to US-based and international clients
• Responsible, proactive, motivated and punctual
• Marketing-minded: understands SEO, Google Ads, social media marketing and email campaigns

Required skills

• Google Ads (Search, Display, Shopping, Performance Max, YouTube)
• Google Tag Manager and GA4
• Conversion tracking and attribution