Senior Performance & Growth Marketing Manager

About the role

An experienced Senior Performance & Growth Marketing Manager with a strong agency background is sought to lead performance marketing, manage high-budget campaigns and drive measurable business growth across multiple brands and client accounts. The role is based on site in Lahore, full time, and calls for a creative, data-driven marketing leader with hands-on experience managing monthly advertising budgets of PKR 1 crore and above.

Key responsibilities

• Develop and execute performance marketing and growth strategies across multiple brands.
• Manage and scale high-budget campaigns across Meta, Google and TikTok.
• Lead lead-generation strategies, customer acquisition and conversion optimization.
• Develop creative strategies, advertising angles, hooks and testing frameworks.
• Manage advertising budgets and optimize CPL, CPA, CAC and ROAS.
• Lead, mentor and manage performance marketing teams.
• Oversee campaign tracking, attribution, analytics and reporting.
• Manage multiple client accounts and collaborate with creative teams on high-performing ads.

Required profile

• 5-8+ years of hands-on performance marketing experience.
• Digital marketing agency experience is mandatory.
• Proven personal experience managing PKR 1 crore+ monthly ad spend.
• Previous team leadership and management experience.
• Strong creative thinking and performance-driven approach.

Required skills

• Meta Ads, Google Ads and TikTok Ads
• Meta Pixel, CAPI, GA4 and GTM
• Lead generation and campaign scaling

To apply, share your CV together with case studies showing advertising budgets managed, campaign results, lead generation performance and team leadership experience.