Senior SEO Specialist

About the role

We are seeking a highly skilled Senior SEO Specialist to join our dynamic team in Lahore. The role focuses on developing and implementing effective SEO strategies to boost our online presence and drive organic traffic. You will collaborate with web developers, marketers, and stakeholders to achieve business objectives.

Key responsibilities

• Develop and execute SEO strategies aligned with business goals.
• Conduct comprehensive keyword research and identify new opportunities.
• Optimize website content, landing pages, and paid search copy for organic ranking.
• Monitor SEO performance metrics, diagnose issues, and drive continuous improvement.
• Lead technical SEO initiatives such as sitemap creation, crawlability, and site indexing.
• Mentor junior team members and share best practices.

Required profile

• 6–10 years of proven SEO experience in a fast‑paced environment.
• Bachelor’s degree in Marketing, Business, IT or related field; SEO or digital‑marketing certifications are a plus.
• Strong analytical mindset with ability to interpret complex data and make data‑driven decisions.

Required skills

• Google Analytics
• Google Search Console
• SEMrush
• Ahrefs
• Moz
• A/B testing and multivariate experiments
• HTML
• CSS
• JavaScript (advantageous)

What we offer

• Competitive salary with performance‑based bonuses.
• Flexible work schedule and opportunity to work remotely.
• Comprehensive health, dental, and vision insurance.
• Professional development and continuous learning opportunities.
• Positive and collaborative team culture.