Social Media Content Creator

About the role

A UAE-based e-commerce and digital solutions provider is hiring a creative and organized Social Media Executive through its recruiter, HR Ways. The role manages and grows the brand's presence across digital platforms, covering content creation, publishing, audience engagement, campaign support and performance tracking.

Key responsibilities

• Develop, implement and manage social media strategies across platforms
• Create and curate on-brand photos, videos, reels and graphics for Instagram, TikTok, Facebook and LinkedIn
• Collaborate with photographers, influencers, animators and creative teams on campaigns
• Stay up to date on fashion trends, competitor activity and audience preferences
• Analyze and report social media performance and recommend improvements
• Manage daily activities, engage followers and reply to comments and inquiries
• Support the marketing team with product launches, promotions and brand events

Required profile

• 1-2 years of proven social media management experience, preferably in fashion, lifestyle or retail
• Bachelor's degree in Marketing, Media Studies, Communications or a related field, or relevant certifications
• Good understanding of Instagram, TikTok, Facebook and LinkedIn
• Strong branding, content planning and audience engagement sense

Required skills

• Familiarity with social media advertising tools and analytics
• Ability to create high-quality, trend-driven visual content
• Excellent communication, organization and creativity
• Advantageous: Canva, CapCut or Adobe Creative Suite

What we offer

• Creative, collaborative work environment
• Content production for global e-commerce brands
• Growth opportunities in a fast-paced digital agency
• Creative attendance bonus and performance-based bonuses
• Medical reimbursement and Friday lunch

Location: DHA Phase 7, Karachi; working days Monday to Friday, 10am-7pm, with Saturday working from home.