Social Media Executive

About the role

Enertia, a fast-growing electronics and appliance manufacturing startup, is hiring a Social Media Executive to strengthen its digital presence, build brand awareness and turn engaging content into customer interactions and business opportunities. The position is onsite in DHA Phase 4, Lahore, and requires 2-3 years of experience.

Key responsibilities

• Develop and run social media strategies across Instagram, Facebook, LinkedIn, TikTok and YouTube to strengthen brand identity and visibility.
• Plan and execute content calendars that improve reach, engagement, audience growth and brand recall.
• Drive direct-to-consumer sales, website traffic, product discovery and conversions through conversion-focused content and campaigns.
• Create content that turns technical product features into compelling stories and showcases products effectively.
• Lead execution of product launches, promotions, seasonal activities and brand initiatives.
• Grow audience engagement through timely responses and consistent interaction.
• Monitor platform performance, analyse key metrics and share insights with the creative and performance marketing teams.

Required profile

• 2-3 years of experience in social media management or digital marketing.
• Strong content writing, copywriting and communication skills.
• Creative mindset with a good understanding of branding and digital marketing trends.

Required skills

• Good understanding of social media platforms, algorithms and analytics.
• Familiarity with Meta Business Suite and social media management tools.

To apply, send an updated CV (and a portfolio if available) by email to the company, quoting the job title in the subject line.