Social Media Manager

About the role

Bridgeline Inc is seeking a Social Media Manager to strengthen its digital presence across key platforms. This full‑time, on‑site position is based in Islamabad (with the possibility of Lahore) and reports to the Marketing team.

Key responsibilities

• Plan and execute social media calendars that align with company goals and brand voice.
• Create, edit, and publish engaging copy, graphics, short videos, and other platform‑specific content.
• Manage community interactions, respond professionally to comments and messages, and support online reputation.
• Monitor trends, competitor activity, and audience behavior to identify new content opportunities.
• Track performance metrics, prepare clear reports and provide actionable recommendations.
• Coordinate with internal teams to gather information and ensure consistent messaging across channels.

Required profile

• 1–3 years of experience managing social media accounts for a brand, agency or comparable organization.
• Strong knowledge of Facebook, Instagram, LinkedIn, TikTok and other relevant platforms.
• Ability to create compelling written, visual and short‑form video content for diverse audiences.
• Proficiency with social media scheduling, analytics and reporting tools.
• Excellent copywriting, editing, communication and community‑management skills.

Required skills

• Facebook
• Instagram
• LinkedIn
• TikTok
• Social media scheduling tools
• Analytics and reporting tools