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Digital Marketing Specialist

ibex · Lahore

New
🇬🇧 English
Google Analytics Keyword Planner Moz

Job description

About the role

We are seeking a detail‑oriented Digital Marketing Specialist with a strong focus on SEO to join our marketing team. You will be responsible for improving our website’s visibility, driving organic traffic, and supporting overall digital growth initiatives.

Key responsibilities

  • Optimize website content and pages for search engine rankings.
  • Conduct keyword research using tools such as Keyword Planner, SEMrush, and Moz.
  • Analyze SEO performance metrics (organic traffic, conversion rates, time on page) and report against goals.
  • Perform competitive analysis and identify content or design gaps.
  • Update older content, add effective calls‑to‑action, and ensure mobile‑friendly page optimization.
  • Implement link‑building strategies, manage backlinks, and follow white‑hat practices.
  • Stay up‑to‑date with SEO trends, new tools, and best practices.
  • Create weekly and monthly performance reports.

Required profile

  • Proven experience as an SEO Analyst or in a similar digital marketing role.
  • Minimum Bachelor’s degree.
  • Strong analytical mindset and ability to interpret data.
  • Understanding of ranking factors and search engine optimization practices.
  • Experience building high‑quality, high‑authority backlinks.

Required skills

  • Google Analytics
  • Keyword Planner
  • SEMrush
  • Moz

Questions fréquentes

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Published 9 hours ago

Expires 1 month from now

1 views · 0 applications

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ibex

Lahore