Digital Marketing Specialist

About the role

We are seeking a detail‑oriented Digital Marketing Specialist with a strong focus on SEO to join our marketing team. You will be responsible for improving our website’s visibility, driving organic traffic, and supporting overall digital growth initiatives.

Key responsibilities

• Optimize website content and pages for search engine rankings.
• Conduct keyword research using tools such as Keyword Planner, SEMrush, and Moz.
• Analyze SEO performance metrics (organic traffic, conversion rates, time on page) and report against goals.
• Perform competitive analysis and identify content or design gaps.
• Update older content, add effective calls‑to‑action, and ensure mobile‑friendly page optimization.
• Implement link‑building strategies, manage backlinks, and follow white‑hat practices.
• Stay up‑to‑date with SEO trends, new tools, and best practices.
• Create weekly and monthly performance reports.

Required profile

• Proven experience as an SEO Analyst or in a similar digital marketing role.
• Minimum Bachelor’s degree.
• Strong analytical mindset and ability to interpret data.
• Understanding of ranking factors and search engine optimization practices.
• Experience building high‑quality, high‑authority backlinks.

Required skills

• Google Analytics
• Keyword Planner
• SEMrush
• Moz