Search Engine Optimization Specialist

About the role

Zama Shops is looking for a dedicated Search Engine Optimization (SEO) Specialist to join its on‑site team in Mingora. You will play a key part in boosting the visibility of the marketplace’s digital assets and driving organic traffic.

Key responsibilities

• Conduct comprehensive keyword research to identify high‑value search terms.
• Perform detailed SEO audits and implement findings across the website.
• Apply on‑page optimization techniques, including meta tags, headings, and content structure.
• Develop and execute effective link‑building strategies.
• Analyze web‑analytics data to measure performance, spot trends, and refine tactics.
• Adjust SEO strategies continuously to improve search‑engine rankings and organic traffic.

Required profile

• Proficiency in keyword research and on‑page SEO.
• Expertise in conducting SEO audits and applying recommendations.
• Experience with link‑building strategies.
• Strong ability to use web‑analytics tools for performance monitoring.
• Up‑to‑date knowledge of search‑engine algorithms and SEO trends.
• Excellent problem‑solving and analytical thinking.
• Familiarity with content management systems such as WordPress (a plus).
• Bachelor’s degree in Marketing, Business, IT, or a related field preferred.

Required skills

• Keyword Research
• On‑Page SEO
• SEO Audits
• Link Building
• Web Analytics tools
• WordPress (CMS)