Content Manager – Editorial

About the role

PakWheels.com is looking for a seasoned Content Manager to lead its editorial team. The role combines strategic planning, hands‑on writing and editing, and team leadership to shape automotive content for a large Pakistani audience.

Key responsibilities

• Develop and execute an editorial strategy aligned with marketing and brand objectives.
• Lead onsite and offsite writers, assign tasks, and ensure timely delivery of articles, blogs and promotional copy.
• Plan, write, edit and publish high‑quality content optimized for SEO and digital platforms.
• Maintain the content calendar and coordinate with marketing, design and product teams.
• Review submissions for tone, accuracy, structure and grammar.
• Monitor performance with analytics tools and recommend improvements.
• Keep editorial guidelines, brand voice and compliance documents up to date.

Required profile

• Master’s degree in English, Mass Communication or a related field.
• Minimum 7 years of professional experience in content creation, editing or editorial management.
• Proven leadership of editorial or content teams.
• Portfolio demonstrating editorial excellence.
• Strong understanding of the automotive industry is a plus.

Required skills

• SEO
• Content marketing
• Analytics tools