Conversion Rate Optimisation (CRO) Lead

About the role

We are seeking a Conversion Rate Optimisation (CRO) Lead to own the click‑to‑booking journey for a fast‑growing marketing consultancy that serves premium medical aesthetics and regenerative medicine clinics worldwide. You will transform anecdotal feedback into a systematic conversion engine, bridging creative insight with measurable revenue impact.

Key responsibilities

• Design, execute, and analyse A/B and multivariate tests across landing pages, forms, and booking funnels.
• Translate session recordings, heatmaps, and funnel analytics into actionable optimisation recommendations.
• Collaborate with lead‑generation, creative, and sales teams to align messaging with high‑ticket consumer expectations.
• Develop and maintain a data‑driven conversion framework that scales $100K+ monthly revenue streams.
• Present hypothesis, results, and next steps to stakeholders in clear, evidence‑based reports.

Required profile

• Proven track record in CRO, especially for high‑ticket, high‑intent purchases.
• Deep understanding of the American consumer mindset regarding trust and premium services.
• Ability to work primarily within US business hours to coordinate with partner clinics and internal teams.
• Excellent written and verbal English communication skills, with a data‑backed presentation style.

Required skills

• Proficiency with session recording tools (e.g., FullStory, Hotjar).
• Experience using heatmap platforms.
• Expertise in funnel analytics and conversion tracking.