Director of OTT Audience Growth & Engagement

About the role

We are seeking a Director of OTT Audience Growth & Engagement to own and execute audience‑growth strategy across web, mobile and Connected TV platforms. The role is fully remote and will report to senior leadership at SS Creative Solutions, driving viewership, user engagement and retention for the company’s OTT services.

Key responsibilities

• Design and implement audience‑growth strategies for websites, Android/iOS apps and Connected TV platforms (Android TV, Amazon Fire TV, Samsung Tizen, LG webOS, Apple TV, Roku).
• Plan and manage organic and paid acquisition campaigns, including QR‑code, deep‑link and cross‑platform promotions.
• Build and execute push‑notification and lifecycle‑engagement calendars, segmenting users by country, language, platform and content interest.
• Conduct A/B testing of notification content, timing and calls‑to‑action to improve viewer journeys.
• Produce regular analytics reports using Google Analytics 4, Firebase Analytics and app‑store dashboards, tracking active users, sessions, playback metrics and campaign performance.
• Optimize Google Play and Apple App Store listings, improving descriptions, keywords, screenshots and conversion rates.

Required profile

• Proven senior‑level experience leading OTT audience acquisition and engagement initiatives.
• Strong understanding of digital analytics, lifecycle marketing and Connected TV audience dynamics.
• Ability to translate data insights into actionable growth recommendations for multiple markets and languages.
• Excellent communication skills for presenting findings to senior management.

Required skills

• Google Analytics 4
• Firebase Analytics
• App Store Optimization (Google Play, Apple App Store)
• Push‑notification campaign management
• A/B testing
• QR‑code creation and deep linking
• Connected TV platforms (Android TV, Amazon Fire TV, Samsung Tizen, LG webOS, Apple TV, Roku)
• Android and iOS mobile ecosystems