Lead Generation Specialist

About the role

We are looking for a proactive Lead Generation Specialist to join our Lahore office on a night shift. You will be responsible for creating and nurturing B2B leads for our software and digital‑marketing services, working closely with sales and marketing teams to drive pipeline growth.

Key responsibilities

• Identify and attract potential B2B clients through social media, email campaigns, networking events and other channels.
• Qualify, score and nurture leads throughout the sales funnel to maximise conversion rates.
• Collaborate with sales and marketing colleagues to design and optimise lead‑generation strategies.
• Monitor, analyse and report on lead‑generation metrics and campaign performance.
• Conduct market research to uncover new opportunities and emerging trends.

Required profile

• Minimum three years of proven experience in B2B lead generation and sales processes.
• Excellent communication and interpersonal abilities.
• Strong analytical mindset with high attention to detail.
• Self‑motivated, able to work independently and as part of a team.
• Willingness to work night‑shift hours on‑site in Lahore.

Required skills

• Proficiency with CRM software.
• Experience using lead‑generation tools and platforms.
• Familiarity with major social‑media channels for outreach.

What we offer

• Competitive monthly salary (PKR 80,000 – 100,000).
• Paid leave and medical benefits.