Marketing and Content Manager

About the role

We are looking for a creative, hands‑on Marketing and Content Manager to lead daily marketing activities for I.T. For Less. You will turn technical IT topics into engaging content that attracts business owners, executives, and decision‑makers.

Key responsibilities

• Develop and execute the day‑to‑day marketing strategy and content calendar across social media, website, email and other digital channels.
• Create and manage content such as social posts, graphics, reels, short‑form videos, blogs, website copy and email campaigns.
• Grow and maintain our presence on LinkedIn, Facebook, Instagram and other relevant platforms.
• Plan, launch and optimise paid campaigns on LinkedIn Ads, Google Ads and Facebook/Meta Ads, handling copy, creative, targeting, budgets and performance monitoring.
• Support lead‑generation initiatives to increase brand awareness, traffic and qualified leads.
• Apply basic SEO techniques – keyword research, on‑page optimisation, meta descriptions, headings and internal linking.
• Monitor performance with Google Analytics, Search Console and ad platforms, using insights to improve results.
• Research competitors, industry trends and IT topics to uncover new content and advertising opportunities.
• Own marketing projects from planning through execution, optimisation and reporting.

Required profile

• 2+ years of experience in marketing, social media management or content creation.
• Experience with LinkedIn Ads, Google Ads and Facebook/Meta Ads preferred.
• Basic understanding of SEO and keyword research.
• Strong writing and communication skills with the ability to simplify technical concepts.
• Hands‑on experience managing social platforms and producing visual and written content.
• Self‑motivated, organized, creative and comfortable working independently.
• Familiarity with B2B marketing and lead generation is a plus.

Required skills

• LinkedIn Ads
• Google Ads
• Facebook/Meta Ads
• SEO (keyword research, on‑page optimisation)
• Google Analytics
• Google Search Console
• Content Management System (CMS)

What we offer

• Competitive salary