Search Engine Optimization Specialist

About the role

We are seeking a results‑driven Search Engine Optimization Specialist to boost our website’s organic visibility, attract qualified traffic, and support business growth through effective SEO strategies.

Key responsibilities

• Develop and execute comprehensive SEO strategies to improve rankings and visibility.
• Conduct keyword research to uncover high‑value search opportunities.
• Optimize website content, meta tags, headings, URLs, and internal linking.
• Perform technical SEO audits and work with developers to resolve performance issues.
• Monitor site health, crawlability, indexing, page speed, and Core Web Vitals.
• Build ethical link‑building campaigns to increase domain authority.
• Analyze competitors’ SEO tactics and identify growth opportunities.
• Collaborate with content writers to produce SEO‑friendly content and calendars.
• Track, analyze, and report performance using Google Analytics, Search Console, and other tools.
• Stay current with algorithm updates, SEO trends, and best practices.

Required profile

• Bachelor’s degree in Marketing, Computer Science, Business or related field (preferred).
• 2‑3 years of proven SEO or digital‑marketing experience.
• Strong understanding of ranking factors and SEO best practices.
• Excellent analytical, problem‑solving, and communication skills.

Required skills

• Keyword research
• Competitor analysis
• Content optimization
• On‑page and off‑page SEO
• Technical SEO (XML sitemaps, robots.txt, schema markup, canonical tags, redirects)
• Google Analytics 4 (GA4)
• Google Search Console
• Google Tag Manager
• SEO tools: Ahrefs, SEMrush, Moz, Screaming Frog
• Basic HTML, CSS, JavaScript