Content Strategist (Copywriter & Ads Creative)

About the role

Unity Films is looking for a creative and detail-oriented Copywriter & Ads Creative Strategist to develop advertising concepts, persuasive copy and engaging content for digital marketing campaigns. The role suits someone who understands audience psychology, storytelling and performance-driven creative strategies. It is a full-time, on-site position in Rawalpindi.

Key responsibilities

• Write ad copy, headlines, hooks, captions and video scripts for digital advertising campaigns.
• Develop creative concepts and advertising angles for Meta Ads, Google Ads and other digital platforms.
• Research target audiences, market trends and competitors to find effective messaging opportunities.
• Collaborate with designers, video editors and marketing teams to run creative campaigns.
• Create creative briefs for static ads, video ads and other marketing materials.
• A/B test copy variations and creative approaches to improve campaign performance.
• Maintain brand consistency and high-quality written communication across platforms.

Required profile

• 2-3 years of experience in copywriting, advertising or creative strategy.
• Excellent written communication and storytelling skills.
• Understanding of digital advertising, audience targeting and conversion-focused messaging.
• Familiarity with Meta Ads, Google Ads and performance marketing is preferred.
• A portfolio of previous ad copies, scripts or creative campaigns is preferred.