Growth & Performance Marketing Specialist

About the role

A tech enterprise focused on Carrier Billing, Micro Payments and Mobile VAS across Pakistan, the Middle East and Europe is looking for a commercially minded Growth & Performance Marketing Specialist to manage and grow its existing digital product portals. The role improves product performance, plans and optimizes acquisition campaigns, coordinates creative delivery and supports selected business development and partnership opportunities. It is based in Rawalpindi, Monday to Friday (9:00 am - 6:00 pm), with work from home on Fridays.

Key responsibilities

• Manage the ongoing performance of existing portals, improving user experience, engagement, conversion, retention and monetization with product and technical teams.
• Brief and coordinate graphic designers and content resources, and oversee campaign creatives, promotional materials and landing-page messaging.
• Use AI tools to generate and refine advertising copy, develop creative concepts and visuals, and adapt campaign assets for different channels.
• Monitor user behavior and campaign results with Google Analytics, Microsoft Clarity and internal data tools, maintain KPI reporting and recommend improvements.
• Support new partnerships, markets and revenue streams, and contribute to commercial proposals and ROI assessments.

Required profile

• Bachelor's degree in Marketing, Business, Economics or a related discipline.
• 2 to 4 years of experience.
• Proven practical experience in performance marketing, growth marketing or digital product marketing, including paid campaigns on Google Ads, Meta Ads or TikTok Ads.
• Experience with digital portals, websites or landing pages and analytics tools such as Google Analytics, Microsoft Clarity and Excel/Sheets.
• Experience in a mobile network operator's VAS department or with a digital VAS provider is a strong advantage.
• Good coordination and communication skills, and a commercially aware, analytical, self-motivated approach.

Required skills

• Confident use of AI tools for marketing, including generating and checking advert copy, creative concepts and visuals.
• Understanding of CPA, CAC, ROAS and conversion optimization.
• Ability to brief creative teams and work with product and technical colleagues.

What we offer

• Employee Benefit Fund
• Bi-annual performance-based reviews and increments, and an annual performance-based bonus
• IPD medical insurance for you and dependents up to 400k, plus medical OPD reimbursement
• 25 paid leaves per year
• Professional training and certification fee reimbursement
• Interest-free personal loans, entrepreneurial funding and tech support