Digital Marketing Executive

About the role

We are seeking a creative and analytically minded Digital Marketing Executive to join our e‑commerce team. The role focuses on building brand presence across digital channels, producing engaging content, and optimizing user experience to drive conversions.

Key responsibilities

• Assist with day‑to‑day e‑commerce store tasks, including updating product listings, collections, banners and basic content.
• Create and manage written, visual and short‑form content for the website, social media, email and blogs, ensuring brand consistency.
• Conduct market research on industry trends, audience behavior, competitor strategies and keyword opportunities.
• Identify and suggest CRO and UX/UI improvements for landing and product pages, collaborating with design and development teams.
• Plan, schedule and manage social media presence across platforms such as Instagram, Facebook, TikTok and LinkedIn.
• Support digital PR initiatives, including influencer outreach, brand mentions and link‑building.

Required profile

• 2–3 years of digital marketing experience, preferably in e‑commerce or D2C.
• Strong content creation abilities, including writing and basic visual design (Canva minimum).
• Solid understanding of social media platforms and engagement drivers.
• Familiarity with CRO principles and digital PR tactics.
• Excellent research skills and ability to work independently.
• Basic knowledge of e‑commerce platforms for simple store‑side tasks.
• Good written English and a proactive, self‑learning mindset.

Required skills

• Canva
• Klaviyo or Mailchimp
• Google Analytics
• Meta Business Suite
• CapCut (or similar video editing tool)
• Basic SEO principles