Digital Marketing Executive

About the role

The Digital Marketing Executive will manage our social media presence, execute digital campaigns, and support website and email marketing initiatives.

Key responsibilities

• Manage social media platforms: Facebook, Instagram, LinkedIn, YouTube and TikTok.
• Plan and execute paid and organic digital marketing campaigns.
• Create and coordinate social media posts, graphics, short videos and website content.
• Monitor and respond to social media comments and messages.
• Coordinate digital promotions, product launches and marketing events.
• Maintain and update the company website and landing pages.
• Execute email marketing campaigns and CRM communications.
• Track campaign performance using GA4, Meta Ads Manager and other analytics tools.
• Prepare regular marketing performance reports.
• Monitor digital trends, market insights and competitor activities to identify growth opportunities.

Required profile

• Bachelor’s degree in Marketing, Mass Communication or a relevant field.
• Freshers to 2 years of digital marketing experience; internships considered.
• Knowledge of social media management, content creation, SEO and paid advertising.
• Familiarity with Meta Business Suite, Google Ads, GA4, Canva and CapCut.
• Strong communication, creativity and analytical skills.
• Automotive or EV industry knowledge is an advantage.

Required skills

• Facebook, Instagram, LinkedIn, YouTube, TikTok
• Meta Ads Manager
• Google Ads
• GA4
• Canva
• CapCut