Head of Digital Marketing

About the role

The Head of Digital Marketing will steer Group Multiple’s digital strategy across all online channels, enhancing brand visibility, engagement, and revenue in the luxury, FMCG, and retail sectors. Based in Lahore, this full‑time, on‑site position reports to senior leadership and works closely with sales, brand, and merchandising teams.

Key responsibilities

• Develop and execute an integrated digital marketing plan aligned with business objectives.
• Plan, launch, and optimise paid media campaigns, managing budgets and ROI.
• Oversee social media strategy, content creation, and community engagement across multiple platforms.
• Coordinate website content, performance optimisation, and lead‑generation initiatives.
• Monitor, analyse, and report campaign performance using web analytics tools.
• Collaborate with cross‑functional teams and external agencies to ensure consistent brand messaging.

Required profile

• Proven experience in senior digital marketing roles, preferably within FMCG, retail, or luxury brands.
• Strong track record of developing data‑driven strategies that deliver measurable results.
• Excellent communication skills and ability to present insights to senior stakeholders.
• Bachelor’s degree in Marketing, Business, Digital Media or related field; advanced degree or certifications are a plus.

Required skills

• Google Analytics
• Web analytics tools