Lead Generation Specialist

About the role

CodeFulcrum is seeking a proactive Lead Generation Specialist to drive new business opportunities for its SaaS and web/software development services. The role focuses on outbound prospecting, networking, and managing inbound leads.

Key responsibilities

• Identify, qualify, and pursue new business opportunities through outbound prospecting, networking, and inbound lead follow‑up.
• Develop and execute strategic business development plans to meet revenue and growth targets.
• Build and maintain strong relationships with prospective and existing clients, understanding their needs and proposing tailored solutions.
• Use LinkedIn (including Sales Navigator) for prospecting, networking, and relationship building, and bid on projects via platforms like Upwork.
• Maintain accurate records of leads, opportunities, and client interactions in CRM tools such as HubSpot, Salesforce, or Zoho.
• Stay updated on industry trends, competitor offerings, and emerging technologies to identify new market opportunities.
• Meet and exceed monthly/quarterly sales targets and KPIs.

Required profile

• Bachelor's degree in Business, Marketing, IT, or related field (MBA preferred).
• 3+ years of experience in business development, sales, or account management, preferably within SaaS, software development, or IT services.
• Strong understanding of SaaS business models, web development processes, and software solutions.
• Excellent communication, negotiation, and presentation skills.
• Self‑motivated, target‑driven, and able to work independently.

Required skills

• LinkedIn and Sales Navigator
• CRM platforms (HubSpot, Salesforce, Zoho)
• Microsoft Office / Google Workspace