Marketing Generalist – AI Content & Campaigns

About the role

Vyarna, an early‑stage startup focused on infant nutrition technology, is looking for a versatile Marketing Generalist who can drive AI‑enhanced content and campaign initiatives. The position is fully remote and ideal for a self‑starter comfortable with a fast‑moving environment.

Key responsibilities

• Create, organize, and publish marketing content across multiple channels.
• Manage outreach lists, follow up with leads and partners, and conduct creator outreach.
• Research competitors, market trends, and generate campaign ideas.
• Design and test messaging for LinkedIn, Instagram, email, and other platforms.
• Analyze basic performance data to identify what works.
• Turn rough concepts into posts, ads, short scripts, simple reports, and experimental campaigns.

Required profile

• Proficient in English writing with a clear, concise style.
• Experienced using AI tools to generate and adapt content.
• Fast learner who can work independently without step‑by‑step guidance.
• Enjoys responsibility, variety, and rapid iteration in a startup setting.

Required skills

• AI content generation tools
• Email marketing
• LinkedIn
• Instagram
• Basic data analysis

What we offer

• Compensation aligned with the Pakistan market and early‑stage startup standards.
• Full remote work flexibility.
• Opportunity to shape marketing strategy in an innovative health‑tech company.