Marketing Specialist (6sense) – Night Shift

About the role

We are looking for a senior Marketing Specialist to lead B2B demand‑generation initiatives on a night‑shift schedule. You will design, launch, and optimise account‑based marketing (ABM) campaigns using the 6sense platform and manage paid social and paid search efforts to drive pipeline growth.

Key responsibilities

• Plan, execute and optimise B2B ABM campaigns across digital channels.
• Manage audience segmentation, intent data activation and campaign optimisation within 6sense.
• Develop and run paid social campaigns, primarily on LinkedIn, with exposure to Meta platforms.
• Oversee PPC and paid‑search campaigns on Google Ads and Microsoft Ads.
• Monitor performance metrics, analyse data and produce regular reports.
• Collaborate with marketing, sales and operations teams to align strategies and ensure smooth lead flow.
• Leverage marketing automation and CRM tools to support campaign execution and reporting.

Required profile

• Proven experience in senior‑level B2B digital marketing, especially ABM.
• Strong analytical mindset with ability to translate data into actionable insights.
• Excellent collaboration skills to work with cross‑functional stakeholders.
• Ability to manage multiple campaigns and meet performance targets.

Required skills

• 6sense platform
• LinkedIn Ads
• Google Ads
• Microsoft Ads
• CRM platforms