Senior B2B Marketing Manager

About the role

Plutus21 is seeking a senior full‑stack B2B marketer to own the end‑to‑end marketing function for its partner ecosystem. You will define strategy, create the messaging framework, and execute multi‑channel demand generation that directly fuels pipeline and revenue.

Key responsibilities

• Craft and refine positioning, ICP definitions, and proof points for Plutus21’s solutions.
• Develop case studies, client stories, and thought‑leadership content for sophisticated enterprise buyers.
• Design, launch, and iterate on multi‑channel campaigns across paid, organic, email, events, and partnerships.
• Own the inbound engine from first touch to qualified opportunity and align with outbound SDR sequences.
• Build and manage partner and alliance marketing programs.
• Execute account‑based marketing initiatives, including executive‑level events.
• Set content strategy and produce top‑of‑funnel and mid‑funnel assets.
• Direct writers, designers, freelancers, and produce key copy yourself.
• Maintain the website as a conversion asset: structure, copy, landing pages, CRO.
• Run technical and content SEO to improve organic performance.
• Stand up and maintain the marketing stack (CRM, automation, attribution, analytics).
• Build reporting that ties spend to pipeline and revenue, and manage the marketing budget.

Required profile

• 6+ years of B2B marketing experience in services, consulting, agency or SaaS targeting high‑value enterprise buyers.
• Proven full‑stack expertise: demand generation, content, web, and operations.
• Demonstrated ability to own pipeline metrics and deliver measurable results.
• Comfort working autonomously in a distributed, multi‑timezone team with US‑hour overlap.
• Experience with fintech, Web3 or emerging‑tech markets is a plus.
• Background in building a marketing function from scratch or managing offshore teams is a plus.

Required skills

• HubSpot (or comparable marketing automation platform)
• Google Analytics 4 (GA4)
• SEO tooling
• Advertising platforms (e.g., Google Ads, LinkedIn Ads)
• AI tooling used in day‑to‑day workflow
• CRM systems
• Marketing attribution and analytics tools