Social Media Manager

About the role

Software Finder, a B2B SaaS marketplace that helps businesses find and compare software, is looking for a hands-on Social Media Manager to own its social presence on LinkedIn, Instagram and YouTube, including the LinkedIn profiles of the founders and leadership team. The role covers the full cycle: strategy, writing, design, video coordination, scheduling, posting, community management and reporting.

Key responsibilities

• Plan and run monthly content calendars for the company LinkedIn pages, Instagram and YouTube channels.
• Ghostwrite and manage founder and leadership LinkedIn profiles, growing their reach and engagement.
• Write all post copy, captions, hooks, carousels, video scripts, YouTube titles, descriptions and thumbnail text.
• Create or brief visual and video content in line with brand guidelines, and edit short-form video for Reels, Shorts and LinkedIn.
• Post, schedule and publish across all channels, adapted to each platform's format and audience.
• Manage community engagement: reply to comments and DMs, comment strategically on industry and prospect posts, and build relationships with vendors, partners and creators.
• Repurpose company assets such as research reports, awards, podcasts, events, product launches and case studies into native social content.
• Promote events, the Innovator Series podcast, awards and campaigns with the wider marketing team.
• Track performance weekly and report monthly on reach, engagement, follower growth, profile visits, video retention and traffic or leads from social.
• Stay ahead of platform algorithm changes, B2B social trends and competitor activity, turning them into tests.

Required profile

• 3 to 4 years of experience managing B2B social media, ideally for a SaaS, marketplace, agency or tech brand.
• Excellent copywriting skills: sharp hooks, clear storytelling and a natural, human tone, written independently.
• Proven LinkedIn experience with examples of posts and growth driven.
• Hands-on YouTube experience, including publishing, SEO for titles and descriptions, thumbnails and channel analytics.
• A portfolio of social content you personally wrote and produced.
• Sound judgement on brand voice and timing, and the ownership to plan, execute and report without a team behind you.

Required skills

• LinkedIn (company pages, personal profiles, newsletters, LinkedIn Analytics), Instagram (Reels, Stories, carousels, Insights) and YouTube Studio (uploads, Shorts, SEO, analytics)
• Scheduling: Buffer (preferred), Hootsuite, Sprout Social or equivalent; Meta Business Suite
• Design: Canva (advanced), with working knowledge of Figma or Adobe Photoshop
• Video: CapCut, Adobe Premiere Pro or equivalent for short-form editing, plus subtitle and caption tools
• Analytics: native platform analytics, Google Analytics 4 (social traffic), UTM tracking