Bulk Email Marketing Specialist (Salesforce)

About the role

A skilled, results-focused Bulk Email Marketing Specialist is needed to run high-volume B2B email campaigns for global clients using Salesforce (Marketing Cloud / Account Engagement). The role covers the whole process: building audiences, planning campaigns, protecting deliverability and turning replies into booked meetings. It is full-time and on-site, Monday to Friday, 6 PM to 3 AM.

Key responsibilities

• Plan and run large-scale B2B email campaigns in Salesforce, including automated sequences for outreach, follow-ups, lead nurturing and meeting bookings, and segment audiences by industry, job title, company size and location.
• Write strong emails, subject lines and calls to action, and A/B test them.
• Manage sending domains, sender profiles and IP warm-up, set up and fix SPF, DKIM and DMARC, and monitor inbox placement, bounces, spam complaints and sender reputation while following CAN-SPAM, GDPR and Salesforce policies.
• Connect campaigns with Salesforce CRM, lead forms, landing pages and scheduling tools, track leads from first email to sale, and work with the sales team to improve lead quality.
• Target the USA, UK and other markets, including construction, contractors, builders and engineering firms, using LinkedIn Sales Navigator to build and enrich lead lists.
• Report on delivery, open, click and bounce rates, qualified leads, meetings booked and cost per lead, build Salesforce dashboards and send a weekly report.

Required profile

• 4 to 5 years of hands-on email marketing and B2B lead generation.
• Proven experience running high-volume campaigns for international markets.
• Ability to work independently, fix technical issues and work with the sales team.
• Nice to have: Salesforce certifications, experience with USA, UK, UAE, Saudi Arabia or Gulf markets, and proof of results such as reports, dashboards or case studies.

Required skills

• Salesforce Marketing Cloud and/or Account Engagement (Pardot) and Salesforce CRM.
• Deliverability, SPF, DKIM, DMARC and inbox placement.
• List segmentation, automation, email sequences, A/B testing and conversion.
• Basic AMPscript, SQL and HTML/CSS for email is a plus; experience with MailWizz, Zoho, Mailchimp and LinkedIn Sales Navigator is a plus.