360 Marketing Manager

About the role

A leading digital marketing agency in Lahore, which generates leads through paid advertising, local SEO, websites and lead analytics for hundreds of recurring clients, is hiring a 360 Marketing Manager. The role owns the internal marketing function end-to-end, turning company growth goals into marketing strategies and campaigns, and coordinating execution across Content, Creative, Paid Media, SEO, Web, Sales and Automation teams. It is an on-site position in Lahore.

Key responsibilities

• Own the marketing strategy and execution plan, build quarterly and annual plans, and maintain the master marketing calendar.
• Evaluate and develop channels such as SEO, paid search, paid social, email, outbound, partnerships, webinars, podcasts, directories, communities, sponsorships and events, and track MQLs, SQLs, opportunities and revenue.
• Create campaign concepts, themes and creative directions, and own the brand presentation across the website, social media, collateral, events and case studies.
• Analyse competitors, conduct market and customer research, and work with leadership on service positioning, pricing and new service launches.
• Research and prepare for industry conferences, exhibitions and sponsorships, and evaluate events by business results.
• Coordinate Creative, Content, SEO, Paid Media, Web, Automation and Sales teams, and work closely with Sales on lead quality and lost opportunities.
• Set KPIs, track spend, leads, conversion rates, CAC, pipeline and ROI, and present monthly and quarterly performance reviews.
• Use AI, automation, CRM workflows and marketing technology to improve efficiency, and make sure leads and campaign data are captured and attributed in the CRM.

Required profile

• 5+ years of marketing experience, preferably in a digital marketing agency, B2B services, SaaS or a similar fast-paced environment.
• 2-3+ years owning or managing marketing strategy and execution.
• Bachelor's or Master's degree in Marketing, Business Administration, Communications or a related field.
• Proven ability to run campaigns independently from idea to execution and measurement, and strong understanding of lead generation, funnels, paid media, SEO, email marketing and social media.
• Experience managing marketing calendars, budgets, campaigns, vendors and cross-functional resources.
• Strong research and analytical skills, excellent English communication and presentation, and strong working knowledge of AI and modern marketing technology.

Required skills

• Preferred: GoHighLevel, HubSpot or similar CRM and marketing automation platforms.
• Preferred: Google Analytics 4, Google Search Console, Google Ads, Meta Ads, LinkedIn Ads, SEMrush, ClickUp, CMS and landing-page environments.

What we offer

• Market-competitive salary with performance-based bonuses.
• Paid time off and health insurance.